BRANDSTYLE GUIDE:
TEDi
Brand guide
The core of your brand identity
The goal of this one-sheeter is to summarize everything important there is to know about the logo building blocks — the dynamic, clear space, usage scenarios, overall structure.
BRANDSTYLE GUIDE:COMPETITORS
TEDi’s
Competitors
TEDi competitors have today a totally different approach
TEDi competes with Euro Shop, Action and Pepco. While TEDi already boasts a distinctive color palette, there’s an opportunity to strengthen its brand even further through enhancing these unique colors.
BRANDSTYLE GUIDE: MOTTO
“Surprising Moments, Affordable Delights”
Brand Essence: Tedi is a brand that delivers a unique blend of design, creativity, and fun to enhance the joy in every moment. We believe in the power of simplicity and cheerfulness, creating products that inspire and surprise people of all ages, for every occasion and season.
Innovative Design: Tedi stands for creativity and innovation. We continuously push the boundaries of design to bring fresh, exclusive, and trend-setting products that captivate and inspire.
Affordable Excellence: We believe everyone deserves access to high-quality, beautifully designed products without breaking the bank. Tedi is committed to providing affordability without compromising on style and quality.
Surprise and Inspire: Our products are crafted to surprise and inspire, making ordinary moments extraordinary. Tedi is here to add a touch of magic and playfulness to your everyday life.
Every Age, Every Season: Tedi is inclusive and caters to people of all ages, ensuring that our products are suitable for every season and occasion. From playful designs for kids to sophisticated choices for adults, we have something for everyone.
Brandbook
shouldn’t be a rule
book, but rather a dynamic
brand manual.
The goal of this one-sheeter is all about giving the user a clear and simple way how to think about color usage.
TEDi
primary logo
Modernizing Across 3500 Stores in Europe With a robust presence of 3500 stores across Europe, our focus is on subtle logo adjustments to ensure a contemporary and updated look.
TEDi
Secondary logo
The goal of this one-sheeter is to summarize everything important there is to know about the logo building blocks — the dynamic, clear space, usage scenarios, overall structure.
TEDi logo
TEDi logo with TEDi pattens
BRANDSTYLE GUIDE: VISUAL STYLE
Visual style guide
Color Palette: Vibrant and joyful colors that reflect energy and positivity, such as sunny yellows, playful blues
Primary colors
PANTONE: P 109 C / Yellow U
CMYK: 0,7,100,0
RGB: 255,236,0
HEX: ffec00
PANTONE: P Process blue C / P Process blue U
CMYK: 100,37,0,23
RGB: 0, 124, 196
HEX: 007BC4
PANTONE: P 179-1 C
CMYK: 0,0,0,0
RGB: 255,255,255
HEX: ffffff
Secondary colors
Emotional Tone: Colors evoke emotions and feelings. Secondary colors can be chosen to complement the primary colors in conveying the desired emotional tone or message. For example, a technology company might use secondary colors to add a touch of innovation or playfulness to their overall brand image.
PANTONE: P 274 C
CMYK: 84, 75, 0, 73
RGB: 11, 17, 68
HEX: 0B1144
PANTONE: P Process Black C
CMYK: 0, 11, 9, 86
RGB: 35, 31, 32
HEX: 595959
Paper colors
While kraft paper may not have the luxurious or premium feel of some other materials, it can still serve as a practical and effective choice for packaging, especially when cost considerations are paramount for a low-cost brand.
Get the new TEDi color palette
Craftet paper in brown
Craftet paper in white
BRAND STYLE GUIDE: TYPOGRAPHY
Typography
We are obsessed with kerning. And systems.
TEDi font
In the world of design, fonts play a crucial role in conveying messages and emotions. They are the unsung heroes of visual communication, silently influencing how we perceive and engage with content. Among the countless fonts available, Challops from Adobe stands out as a beacon of joy, infusing the TEDi message with a lively and uplifting effect.
BRAND STYLE GUIDE: TONE OF VOICE
Tone of voice
A consistent tone of voice helps in creating a cohesive brand identity across various channels and platforms. Consistency makes it easier for consumers to recognize and connect with the brand.
TEDi’s
Tone of voice
Embark on a journey into the Tedi universe, where we craft an experience that not only makes budget-friendly shopping a smart choice but also adds a touch of fun to every purchase. Our unique universe is designed to bring a smile to your face, offering compelling reasons to indulge in affordable finds. Join us in discovering a world where practicality meets enjoyment, and every purchase is a delightful adventure. At Tedi, we believe in making smart and fun shopping an everyday reality!
BRAND STYLE GUIDE: SMASHABLE
Smashable
Make attention with yellow stripes to the TEDi brand
Consistent graphics across various platforms and materials help maintain brand consistency. This consistency reinforces the brand’s identity and makes it easily recognizable to the audience. Whether it’s social media posts, marketing materials, or website design, cohesive graphics contribute to a unified brand image.
PANTONE:
CMYK:
RGB:
HEX:
Visibility and Attention: Yellow is a highly visible color, and yellow stripes are often used in various environments, such as roads, sidewalks, and hazard areas, to attract attention. Yellow is easily noticeable, especially in contrast with darker colors, which can enhance visibility and safety.
Psychological Effects: Colors can have psychological effects on individuals. Yellow is often associated with feelings of warmth, positivity, and energy. It can evoke a sense of happiness and optimism.
Download TEDi stripes here
Download TEDi stripes AI
45 degrees: The yellow stripe is positioned at a precise angle of 45 degrees, creating a dynamic and visually striking effect. Running diagonally across the surface, it adds a sense of movement and energy to the overall composition. The distance between each yellow line remains consistent throughout, maintaining a sense of uniformity and balance.
The end of stripes: When we want the stripes to end in the middle of, for example, a sign, we let the stripes end at different lengths.
So let us not be afraid to explore, manipulate, and play with the stripes. Let us embrace their potential and let them guide us towards new and exciting horizons in our communication. For in this play, we discover that the stripes are not just a part of the picture – they are the very heart of it.
TEDi logo with Hand made stripes
TEDi logo for Party product
TEDi logo for cleaning product
TEDi logo for outdoor
TEDi logo for office product
Example of using TEDi stripes
Example of using TEDi stripes on prices signs
Cheep price
Very cheep price
Extreme cheep price
BRANDSTYLE GUIDE: VISUAL STYLE SOCIAL MEDIA
Visual style for social media
Color Palette: Vibrant and joyful colors that reflect energy and positivity, such as sunny yellows, playful blues
How discounts can leverage news
BRAND STYLE GUIDE: TEDi BEAR
TEDi Bear
Creating a 3D version of a teddy bear, as opposed to a traditional 2D or plush version, offers several advantages and possibilities
Imagine that the (potential) grand size of the bear can be used as a contrast to certain elements – like spotting the gigantic bear on a push bike the size of tiny toy. The bear flying ina plane where you hardly can spot the plane due to the size of the bear. Or the bear using toys or everyday components in the store.
TEDi character
Personality: Cheeky: Tedi is known for his playful and mischievous nature. He loves to pull pranks on his friends and is always up for a good laugh. Whether it’s hiding behind trees to surprise his pals or playing practical jokes, TEDi brings a sense of lighthearted fun to every situation.
Cute: With his fluffy appearance and endearing antics, TEDi easily melts the hearts of anyone he meets. His clumsiness only adds to his charm, making him irresistibly cute. TEDi’s cuteness is a powerful tool that he often uses to get out of trouble.
Adorable: TEDi’s actions and expressions make him utterly adorable. From his shy giggles to the way he tilts his head when curious, he has a knack for making others smile. TEDi’s friends often find themselves unable to resist giving him a hug or a pat on the head.
Fun: TEDi is the life of the party, always bringing energy and enthusiasm to any gathering. He loves organizing games, picnics, and other exciting activities for his friends. TEDi’s idea of a perfect day is filled with laughter and shared joy.
Creative: Despite his playful nature, TEDi is surprisingly creative. He loves to express himself through arts and crafts, often surprising his friends with handmade gifts. TEDi’s creativity knows no bounds, and he can turn even the simplest materials into something fun and unique.
Witty: TEDi’s quick wit and clever comebacks make him the resident jokester of the forest. He loves engaging in playful banter with his friends, and his humor brightens everyone’s day. TEDi’s sharp mind and clever remarks add an extra layer of entertainment to his already charming personality.
Whether he’s organizing a surprise party, crafting imaginative projects, or simply spreading joy with his antics, TEDi is the perfect embodiment of cheeky, cute, adorable, fun, creative, and witty all rolled into one delightful package.
Download TEDi Ai file here
Download TEDi PDF here
BRAND STYLE GUIDE: PARTY BRAND
Party brand
A budget-friendly party assortment that combines nostalgia, simplicity, and a touch of vintage charm. This concept is designed to create a lively atmosphere that encourages fun and connection without breaking the bank.
TEDi’s affordable party assortment that lets you throw a spectacular event without breaking the bank. We understand that celebrating with friends and family shouldn’t come with a hefty price tag. The Budget Bonanza Bash is designed to bring joy, laughter, and lasting memories to your party while keeping costs at a minimum.
The PARTY TEDi patten
Show-Stopping Design: The yellow stripes add a touch of sophistication and playfulness to your product, creating a visually stunning backdrop that’s perfect for all kinds of product.
… and add..
Confetti Magic: Elevate the excitement with confetti-filled design, turning ordinary moments into extraordinary memories, and creating an atmosphere of pure jubilation.
Free area for price
and information
The TEDi party patten
The Office TEDi patten
Free area for price
and information
The TEDi party patten
The Pet TEDi patten
Free area for price
and information
The TEDi party patten
The Clean TEDi patten
Free area for price
and information
The TEDi party patten
Technical description of Party labels
Party front
Party back
Product with pictures on
Products with blisterpack on
Products with color background
Products with Tags on
BRAND STYLE GUIDE: BRAND PRODUCT
Brand product
Street and Cheep smart: These Products Aren’t Just Made for Sidewalks, They Rule the Streets! Why settle for ordinary when you can make a statement with our brandet products that pop on the pavement?
From head-turning fashion to eye-catching accessories, our street-savvy gear ensures you’re always on trend, whether you’re strutting down the boulevard or just grabbing a coffee. It’s not just a product; it’s a lifestyle – because the streets are your runway, and you’re the brandet showstopper!
Valentine deco
The TEDi Valentin patten
Valentine Product
BRAND STYLE GUIDE: PARTY IN STORE
Party Shop n’ shop
A budget-friendly party assortment that combines nostalgia, simplicity, and a touch of vintage charm. This concept is designed to create a lively atmosphere that encourages fun and connection without breaking the bank.
The use of Tedi yellow stripes and black in party stores represents a strategic approach to enhancing product visibility and attracting customers. The dynamic interplay of vibrant colors and elegant neutrals creates a visually captivating environment that invites shoppers to immerse themselves in the world of celebration and festivity. By understanding the psychological impact of color and composition, retailers can leverage these design elements to create compelling shopping experiences that resonate with their target audience and drive sales.
The strategic combination of Tedi yellow stripes and black is more than just an aesthetic choice; it is a calculated tactic aimed at enhancing product visibility and driving sales. The juxtaposition of vibrant hues against a neutral backdrop creates a visually arresting display that captures the attention of passersby and encourages them to explore the assortment of party products. Moreover, the high-contrast composition ensures that the merchandise stands out prominently, making it easily identifiable amidst the sea of competing offerings within the store.
